Bet 9ja is an online betting company that offers betting on primary sporting events functioning in Nigeria. Functioning under KC Gaming Networks Limited and managed by a series of shareholders of multiple nationalities, the website is licensed by the Lagos State Lotteries Board (LSLB) with approval to operate in other parts of Nigeria. The platform is the third most-visited website in Nigeria after Google.com and YouTube in late April 2020, according to Alexa, a global internet traffic ranking firm. It is also the number one most-visited local site in Nigeria and the only Nigerian website in the top 500 most-visited websites internationally as of April 2020, according to a current listing by IABC Africa. Bet9ja was established by Ayo Ojuroye and Kunle Soname who are its CEO and chairman respectively. In 2022, The company became the official sponsor/partner of the Nigeria Professional Football League. The company was the headline sponsor of the 2019 edition of Big Brother Naija.